Elizabeth Keenan

PhD Student IGERT Global Change, Marine Biodiversity and Society


Undergraduate Degree: B.S., Biology

Undergraduate University:   Loyola Marymount University

Postgraduate Degree:  MAS, Marine Biodiversity and Conservation
Postgraduate University: University of California, San Diego 

Email:  elizabeth.keenan@rady.ucsd.edu

Advisor: Dr. Ayelet Gneezy, Rady School of Management

Research Interests
Human judgment and decision-making within the context of environmental issues
Sustainable innovations, marketing and consumer behavior


Brief Bio

Elizabeth Keenan is a third year Ph.D. student in Behavioral Marketing at the Rady School of Management at the University of California, San Diego. After completing an MAS degree in Marine Biodiversity and Conservation from UCSD, Elizabeth chose to continue her studies at the doctoral level in order to better understand the behavioral drivers that play a role in the public’s feelings, attitudes and actions when faced with environmental choices. With a focus on consumer behavior, the goal of her research is to gain insights and improved understanding of the factors that either encourage or prevent caring for the environment, and further, discover what drives decisions to act upon such attitudes and emotions. She recognizes that behavioral marketing research can bridge the gap between abstract science and practical on-the-ground programming, thus improving our ability to communicate some of our most pressing environmental issues. Elizabeth has a B.S. in Biology from Loyola Marymount University and spent 10 years working with the Education Department at the Aquarium of the Pacific in Long Beach, CA. She has served on the board of both the Southwest Marine Educators Association as well as the National Marine Educators Association. Elizabeth has also worked as an educator and divemaster at the Roatán Institute for Marine Sciences and as a high school biology teacher in Lake Elsinore, CA.