Elizabeth Keenan

PhD Candidate - IGERT Global Change, Marine Biodiversity and Society


Undergraduate Degree: B.S., Biology

Undergraduate University: Loyola Marymount University

Postgraduate Degree: MAS, Marine Biodiversity and Conservation
Postgraduate University: University of California, San Die go 

Email:  elizabeth.keenan@rady.ucsd.edu

Advisor: Dr. Ayelet Gneezy, Rady School of Management 

Personal website  www.eakeenan.com

Research Interests

Prosocial Behavior, Pro-Environmental Consumption, Decision Making, Behavior Change, Field Experiments


Elizabeth (Liz) Keenan is a Ph.D. candidate in Behavioral Marketing at the Rady School of Management at UC San Diego and an NSF-IGERT fellow in the Global Change, Marine Ecosystems and Society program. Elizabeth investigates the antecedents and consequences of prosocial behavior, including understanding drivers of charitable giving. A subset of her research focuses on topics related to sustainability such as green product preference and choice, hotel towel reuse, and the underlying psychological processes involved in climate change related judgments.

Elizabeth received her M.A.S. in Marine Biodiversity and Conservation from the Scripps Institution of Oceanography at the University of California, San Diego and her B.S. in Biology from Loyola Marymount University. Prior to starting her Ph.D., Elizabeth spent ten years in nonprofit management and education. She also worked as an educator and divemaster at the Roatán Institute for Marine Sciences and as a high school biology teacher.


Gneezy, Uri, Elizabeth A. Keenan, and Ayelet Gneezy (2014), “Avoiding Overhead Aversion in Charity,” Science, 346(6209), 632-635.

Zaval, Lisa, Elizabeth A. Keenan, Eric J. Johnson, and Elke U. Weber (2014), “How Warm Days Increase Belief in Global Warming,” Nature Climate Change, 4, 143-147.

Baca-Motes, Katie, Amber Brown, Ayelet Gneezy, Elizabeth A. Keenan, and Leif D. Nelson* (2013), “Commitment and Behavior Change: Evidence from the Field,” Journal of Consumer Research, 39(5), 1070-1084. [*Equal author contribution]